Cannabis topicals have steadily carved out their space in the wellness industry, offering localized relief and therapeutic benefits without the psychoactive effects associated with other cannabis products. From balms and creams to lotions and roll-ons, topicals cater to a wide range of consumers seeking relief for muscle pain, joint discomfort, and skin conditions. In 2024, the cannabis topical market continued to expand, with sales driven by innovative products combining cannabinoids like CBD, THC, and even lesser-known compounds such as CBG and CBN.
The following lists highlight the Top 10 best-selling cannabis topical products and brands in the USA, based on Headset data. This comprehensive look at sales performance and product diversity offers insights into consumer preferences and trends in the growing topical segment. Let’s first analyze the data behind the leading products and brands.
Top 10 Best-Selling Cannabis Topical Products in 2024
| Rank | Brand Name | Product Name | Total Sales |
|---|---|---|---|
| 1 | Ceres | CBD/THC 1:1 Xtra Strength Dragon Balm Roll on (1000mg CBD, 1150mg THC, 75mg CBG, 75mg CBN, 3.4oz, 100ml) | $3,838,041 |
| 2 | Avexia | CBD/THC 1:1 Harmony Pain Relief Balm (100mg CBD, 100mg THC, 2oz) | $3,127,808 |
| 3 | Papa & Barkley | CBD/THC 3:1 Rich Releaf Balm (450mg CBD, 150mg THC, 50ml) | $3,118,371 |
| 4 | Papa & Barkley | CBD/THC 1:3 THC Rich Releaf Balm (100mg CBD, 300mg THC, 50ml) | $3,084,690 |
| 5 | Chill Medicated | CBD/THC 1:1 Extreme X Body Rub (2000mg CBD, 2000mg THC, 2.5oz) | $2,631,365 |
| 6 | Escape Artists | CBD/CBG/THC 2:1:2 Cedar & Black Pepper Relief Cream (800mg CBD, 400mg CBG, 800mg THC, 2oz) | $1,604,512 |
| 7 | Mary’s Medicinals | CBD/THC 1:1 No Fragrance Added Transdermal Relief Cream (1000mg CBD, 1000mg THC, 2oz) | $1,424,835 |
| 8 | Mary’s Medicinals | CBD/THC 1:1 Relief Transdermal Compound Balm (500mg CBD, 500mg THC, 1oz) | $1,332,186 |
| 9 | Escape Artists | CBD/CBG/THC 2:1:2 Rose & Bergamot Relief Cream (800mg CBD, 400mg CBG, 800mg THC, 2oz) | $1,296,819 |
| 10 | Escape Artists | CBD/THC 1:1 Lavender Relief Cream (300mg CBD, 300mg THC, 2oz) | $1,265,726 |
The Top 10 Best-Selling Cannabis Topical Products in 2024 showcase the diversity and innovation within the topical cannabis market in the United States. Leading the list is Ceres’ CBD/THC 1:1 Xtra Strength Dragon Balm Roll-On, achieving an impressive $3.8 million in sales, driven by its multi-cannabinoid formula featuring CBD, THC, CBG, and CBN. Other standout products, such as Avexia’s Harmony Pain Relief Balm and Papa & Barkley’s Rich Releaf Balm, emphasize balanced cannabinoid ratios and targeted pain relief.
This list highlights that consumers favor products offering high-potency formulations, unique cannabinoid blends, and convenient application methods, such as roll-ons and creams. The growing demand for topicals tailored to both general wellness and specialized relief underscores the market’s robust trajectory. These trends reflect a consumer base increasingly seeking therapeutic, non-intoxicating cannabis solutions.
Top 10 Best-Selling Cannabis Topical Brands in 2024
| Rank | Brand Name | Total Sales in 2024 | Feature Product |
|---|---|---|---|
| 1 | Mary’s Medicinals | $14,374,363 | CBD/THC 1:1 No Fragrance Added Transdermal Relief Cream (1000mg CBD, 1000mg THC, 2oz) |
| 2 | Papa & Barkley | $10,416,834 | CBD/THC 3:1 Rich Releaf Balm (450mg CBD, 150mg THC, 50ml) |
| 3 | Escape Artists | $8,708,794 | CBD/CBG/THC 2:1:2 Cedar & Black Pepper Relief Cream (800mg CBD, 400mg CBG, 800mg THC, 2oz) |
| 4 | Ceres | $6,136,631 | CBD/THC 1:1 Xtra Strength Dragon Balm Roll on (1000mg CBD, 1150mg THC, 75mg CBG, 75mg CBN, 3.4oz, 100ml) |
| 5 | Chill Medicated | $5,157,278 | CBD/THC 1:1 Extreme X Body Rub (2000mg CBD, 2000mg THC, 2.5oz) |
| 6 | Avexia | $3,422,191 | CBD/THC 1:1 Harmony Pain Relief Balm (100mg CBD, 100mg THC, 2oz) |
| 7 | High Desert Pure | $3,376,862 | CBD/THC 1:1 Ginger Lime Lotion (750mg CBD, 750mg THC, 3.5fl oz) |
| 8 | Nordic Goddess | $2,345,148 | CBD/THC 1:1 Cooling Therapeutic Body Balm (250mg CBD, 250mg THC, 2oz) |
| 9 | Mary Jane’s Medicinals | $2,013,945 | CBD/THC 1:1 Super Strength Salve (500mg CBD, 500mg THC, 3.3oz) |
| 10 | Doctor Solomon’s | $1,749,601 | CBD/THC 1:1 Restore Transdermal Lotion (100mg CBD, 100mg THC, 1oz) |
1. Mary’s Medicinals
- Total Sales: $14,374,363
- Feature Product: CBD/THC 1:1 No Fragrance Added Transdermal Relief Cream (1000mg CBD, 1000mg THC, 2oz)
Mary’s Medicinals is a trailblazer in the cannabis industry, renowned for its pharmaceutical-grade products and advanced delivery systems. Founded in 2013, the brand is committed to unlocking the therapeutic potential of cannabis through innovative transdermal solutions. Mary’s Medicinals focuses on high bioavailability, ensuring that cannabinoids penetrate deep into tissues for maximum effect. Their No Fragrance Added Transdermal Relief Cream caters to consumers with sensitive skin, offering potent pain relief without harsh scents. Their wide range of products, from patches to balms, has made Mary’s Medicinals a household name for medical cannabis users seeking targeted relief.
2. Papa & Barkley
- Total Sales: $10,416,834
- Feature Product: CBD/THC 3:1 Rich Releaf Balm (450mg CBD, 150mg THC, 50ml)
Papa & Barkley, named after the founder’s father and dog, is deeply rooted in wellness and community. This California-based brand prioritizes whole-plant extraction methods, ensuring their products maintain a rich cannabinoid and terpene profile. The 3:1 Rich Releaf Balm exemplifies their focus on delivering balanced relief for chronic pain and inflammation. With its smooth texture and non-greasy formula, the balm is perfect for athletes, seniors, and those recovering from surgery. Papa & Barkley is also dedicated to sustainability, using recyclable packaging and ethically sourced ingredients.
3. Escape Artists
- Total Sales: $8,708,794
- Feature Product: CBD/CBG/THC 2:1:2 Cedar & Black Pepper Relief Cream (800mg CBD, 400mg CBG, 800mg THC, 2oz)
Escape Artists has established itself as a leader in innovative cannabinoid formulations, incorporating emerging compounds like CBG (cannabigerol) and CBN (cannabinol) into its products. Their Cedar & Black Pepper Relief Cream stands out for its anti-inflammatory properties, which are amplified by the synergistic effects of multiple cannabinoids. Escape Artists emphasizes rapid absorption and soothing essential oils, creating topicals that are both effective and luxurious. With a loyal customer base spanning multiple states, Escape Artists continues to push the boundaries of cannabis science.
4. Ceres
- Total Sales: $6,136,631
- Feature Product: CBD/THC 1:1 Xtra Strength Dragon Balm Roll On (1000mg CBD, 1150mg THC, 75mg CBG, 75mg CBN, 3.4oz, 100ml)
Ceres is synonymous with high-potency topicals designed for serious pain relief. The brand’s Dragon Balm Roll On is a standout product, combining a high dose of CBD, THC, CBG, and CBN with soothing menthol for cooling relief. Ceres caters to consumers suffering from chronic pain, arthritis, and inflammation, offering products that are both effective and easy to apply. Their focus on multi-cannabinoid formulas has made Ceres a top choice for therapeutic topicals in the cannabis space.
5. Chill Medicated
- Total Sales: $5,157,278
- Feature Product: CBD/THC 1:1 Extreme X Body Rub (2000mg CBD, 2000mg THC, 2.5oz)
Chill Medicated specializes in high-strength cannabis topicals, targeting severe pain and inflammation. Based in Michigan, the brand prides itself on transparency and potency, offering lab-tested products that deliver results. Their Extreme X Body Rub boasts one of the highest concentrations of cannabinoids available, making it ideal for individuals with persistent pain or mobility issues. Chill Medicated’s straightforward, no-nonsense branding resonates with consumers seeking reliable and effective solutions.
6. Avexia
- Total Sales: $3,422,191
- Feature Product: CBD/THC 1:1 Harmony Pain Relief Balm (100mg CBD, 100mg THC, 2oz)
Avexia blends traditional herbal medicine with modern cannabis science, creating products that are as gentle as they are effective. Their Harmony Pain Relief Balm features a balanced 1:1 ratio of CBD to THC, making it suitable for those new to cannabis topicals. With a lightweight formula and a mild scent, the balm is a versatile option for treating everyday aches and pains. Avexia’s commitment to accessible cannabis products has made it a trusted name among wellness-focused consumers.
7. High Desert Pure
- Total Sales: $3,376,862
- Feature Product: CBD/THC 1:1 Ginger Lime Lotion (750mg CBD, 750mg THC, 3.5 fl oz)
High Desert Pure is a boutique cannabis brand known for its artisan-crafted topicals. Based in Oregon, the company emphasizes locally sourced ingredients and small-batch production. Their Ginger Lime Lotion combines cannabinoids with zesty essential oils, offering a refreshing sensory experience alongside its therapeutic benefits. Ideal for post-workout recovery or daily use, this lotion highlights High Desert Pure’s commitment to quality and innovation.
8. Nordic Goddess
- Total Sales: $2,345,148
- Feature Product: CBD/THC 1:1 Cooling Therapeutic Body Balm (250mg CBD, 250mg THC, 2oz)
Nordic Goddess markets itself as a premium brand for discerning consumers, offering high-quality, plant-based products. Their Cooling Therapeutic Body Balm is enriched with menthol and arnica, providing an effective solution for muscle soreness and joint pain. With an emphasis on holistic wellness, Nordic Goddess has carved out a niche in the crowded topical market.
9. Mary Jane’s Medicinals
- Total Sales: $2,013,945
- Feature Product: CBD/THC 1:1 Super Strength Salve (500mg CBD, 500mg THC, 3.3oz)
Mary Jane’s Medicinals combines traditional herbal remedies with the therapeutic properties of cannabis. Founded in Colorado, the brand is a favorite among consumers seeking natural and sustainable products. Their Super Strength Salve features a rich blend of cannabinoids and herbal extracts, providing deep relief for chronic pain and inflammation. With its commitment to quality and transparency, Mary Jane’s Medicinals continues to grow its loyal customer base.
10. Doctor Solomon’s
- Total Sales: $1,749,601
- Feature Product: CBD/THC 1:1 Restore Transdermal Lotion (100mg CBD, 100mg THC, 1oz)
Doctor Solomon’s takes a medical approach to cannabis, offering products designed for precision and consistency. Their Restore Transdermal Lotion is known for its fast absorption and targeted relief, making it a popular choice among patients with arthritis or localized pain. With a focus on pharmaceutical-grade formulations, Doctor Solomon’s appeals to both medical and recreational consumers.
Conclusion
The cannabis topical market in the U.S. is thriving, with brands like Mary’s Medicinals, Papa & Barkley, and Escape Artists leading the way through innovative formulations and high-quality ingredients. These products cater to a growing consumer demand for effective, non-invasive solutions for pain relief, inflammation, and relaxation. The diverse offerings, from high-potency balms to refreshing lotions, demonstrate the versatility of cannabis topicals as a wellness tool.
As the industry evolves, brands that prioritize transparency, sustainability, and customer education will continue to dominate the market. Whether for medical needs or lifestyle enhancement, cannabis topicals are cementing their place as a key product category, delivering targeted relief without the psychoactive effects of traditional cannabis consumption.
