The cannabis flower remains a cornerstone of the U.S. cannabis industry, offering versatility, potency, and aromatic experiences that appeal to both recreational and medicinal users. Whether for rolling joints, packing bowls, or vaporizing, cannabis flower is the top choice for many connoisseurs seeking a raw, natural product. As legalization spreads, brands across the country are competing to bring premium-quality flower to market, and consumer preferences are rapidly evolving.
Based on 2024 data from leading dispensaries across the U.S., we present the Top 10 Best-Selling Cannabis Flower Products and Brands. This analysis includes the standout products, their sales performance, and the brands shaping the flower category. This list sheds light on what’s trending in the cannabis flower market and highlights the strains and qualities resonating most with consumers.
Top 10 Cannabis Flower Products in the U.S.A
Cannabis flower continues to dominate the U.S. market, offering consumers an authentic experience with versatility and variety. Here’s a detailed breakdown of the Top 10 Cannabis Flower Products for 2024, including total sales figures:
| Rank | Brand Name | Product Name | Total Sales in 2024 |
|---|---|---|---|
| #1 | House Brand | Hybrid (3.5 Grams) | $41,644,324 |
| #2 | House Brand | Hybrid (14 Grams) | $33,059,643 |
| #3 | House Brand | Hybrid (1 Gram) | $27,996,082 |
| #4 | House Brand | Hybrid (28 Grams) | $21,556,059 |
| #5 | Rythm | Brownie Scout (3.5g) | $9,525,619 |
| #6 | Society C | Gastro Pop (3.5g) | $9,238,245 |
| #7 | CannaBiotix (CBX) | Cereal Milk (3.5g) | $9,056,442 |
| #8 | Rythm | Animal Face (3.5g) | $7,039,820 |
| #9 | Vivid (MO) | Florida Kush (3.5g) | $6,821,116 |
| #10 | Ozone | Reserve – Butter Stuff (28g) | $5,903,358 |
In 2024, House Brand demonstrated unparalleled dominance, securing the top four spots with its Hybrid product line in various gram weights. This consistency underscores its mass-market appeal and effective pricing strategy, which resonates strongly with consumers seeking both quality and affordability. Following closely is Rythm, which captured attention with its premium strains like Brownie Scout and Animal Face, emphasizing unique genetics and rich terpene profiles that cater to connoisseurs.
Other noteworthy performers include Society C with its Gastro Pop strain and CannaBiotix (CBX), whose Cereal Milk strain continued to build on its legacy as a fan favorite. These products highlight a growing consumer interest in distinct flavors and potent effects. Regional brands like Vivid (MO) and Ozone also made significant contributions, reflecting the importance of local markets and consumer preferences in driving sales.
Top 10 Cannabis Flower Brands in the U.S.A
The U.S. cannabis flower market in 2024 has been marked by strong competition among brands striving to deliver high-quality products tailored to consumer preferences. Below is a detailed table of the top 10 cannabis flower brands, their total sales, and feature products that highlight their market dominance.
The top 10 cannabis flower brands in the U.S. represent a diverse mix of affordability, quality, and innovation. House Brand leads the market through its accessibility and wide range of formats, while brands like Ozone and Rythm emphasize premium quality and specialized genetics. Smaller players like Find. and CODES stand out with unique, artisanal offerings, catering to niche audiences. As consumer preferences evolve, these brands showcase the importance of balancing affordability, quality, and innovation in the competitive cannabis industry.
| Rank | Brand Name | Total Sales in 2024 | Feature Product |
|---|---|---|---|
| #1 | House Brand | 679,638,690 | Hybrid (3.5 Grams) |
| #2 | High Supply / Supply | 181,599,120 | Purple Plague Popcorn (14g) |
| #3 | Simply Herb | 152,038,293 | Banoreoz (28g) |
| #4 | Ozone | 112,703,318 | Reserve – Butter Stuff (28g) |
| #5 | Rythm | 97,618,653 | Brownie Scout (3.5g) |
| #6 | Find. | 95,453,917 | Wedding Cake (14g) |
| #7 | CODES | 64,023,073 | Tropicana Banana (3.5g) |
| #8 | High Minded | 62,472,555 | Lemon Cherry Gelato (Bulk) |
| #9 | &Shine | 61,514,691 | Brownie Scout Mixed Buds (28g) |
| #10 | STIIIZY | 59,552,159 | 40’s – Blue Dream Infused Pre-Roll 5-Pack (2.5g) |
1. House Brand
Sales: $679,638,690
Feature Product: Hybrid (3.5 Grams)
House Brand dominates the U.S. cannabis flower market, leveraging its widespread distribution and focus on affordability. Often positioned as the in-house product line for dispensaries, House Brand caters to budget-conscious consumers without compromising quality. Its Hybrid (3.5 Grams) is a flagship product, offering a balance of potency and flavor that appeals to a wide audience. House Brand’s tiered offerings—1 gram for beginners, 3.5 grams for casual users, and 28 grams for heavy users—make it highly versatile. By emphasizing consistency and accessibility, House Brand has secured its position as the go-to choice for everyday cannabis needs.
2. High Supply / Supply
Sales: $181,599,120
Feature Product: Purple Plague Popcorn (14g)
High Supply, a brand under the Cresco Labs umbrella, targets seasoned cannabis users who prioritize affordability and high THC content. Its Purple Plague Popcorn (14g) provides excellent value for money, catering to those who prefer bulk purchases. High Supply emphasizes sun-grown, eco-friendly cultivation methods, appealing to environmentally conscious consumers. By offering strains with strong terpene profiles and dense trichome coverage, High Supply continues to gain popularity among both recreational and medicinal users across multiple states.
3. Simply Herb
Sales: $152,038,293
Feature Product: Banoreoz (28g)
Simply Herb is known for delivering premium cannabis at competitive prices. The brand focuses on large-format options like Banoreoz (28g), which is a popular choice for connoisseurs and medical patients. Simply Herb stands out for its commitment to quality, employing rigorous lab testing and sustainable cultivation practices. Its rich flavor profiles and balanced effects make it a favorite for consumers looking for a reliable yet luxurious cannabis experience. The brand also excels in educating its customers on the terpene and cannabinoid profiles of its offerings, which enhances its reputation for transparency and quality.
4. Ozone
Sales: $112,703,318
Feature Product: Reserve – Butter Stuff (28g)
Ozone’s Reserve line is synonymous with quality and exclusivity. Butter Stuff (28g) is particularly sought after for its smooth, creamy flavor and relaxing effects. Ozone’s focus on small-batch cultivation ensures high potency and consistent quality, making it a premium choice for cannabis enthusiasts. The brand frequently collaborates with expert growers and breeders to introduce innovative strains. Ozone’s products are especially favored by consumers seeking a luxury cannabis experience with a focus on flavor and effect.
5. Rythm
Sales: $97,618,653
Feature Product: Brownie Scout (3.5g)
Rythm, a brand under the Green Thumb Industries umbrella, emphasizes strain genetics and terpene profiles. Its Brownie Scout (3.5g) strain has become iconic for its high potency and rich, dessert-like aroma, making it a go-to option for evening use and pain relief. The brand has a robust portfolio of indica, sativa, and hybrid strains, appealing to both recreational users and medical patients. Rythm invests heavily in research and development, ensuring that its products stay ahead of market trends while maintaining consistent quality.
6. Find.
Sales: $95,453,917
Feature Product: Wedding Cake (14g)
Find. is a boutique cannabis brand that specializes in small-batch, artisanal strains. Wedding Cake (14g), one of its most popular products, is celebrated for its sweet, vanilla-like flavor and balanced hybrid effects. Find. appeals to discerning cannabis users who value quality over quantity. The brand also places a strong emphasis on ethical cultivation practices, using organic methods and sustainable packaging to reduce its environmental impact.
7. CODES
Sales: $64,023,073
Feature Product: Tropicana Banana (3.5g)
CODES has built its reputation on unique and exotic strains like Tropicana Banana (3.5g), which offers a vibrant citrus aroma and uplifting effects. The brand’s commitment to innovation in cannabis genetics has made it a standout in the market. CODES often collaborates with renowned growers to develop proprietary strains, ensuring its offerings remain exclusive and highly sought after. This focus on differentiation allows CODES to maintain a loyal customer base despite operating in a competitive industry.
8. High Minded
Sales: $62,472,555
Feature Product: Lemon Cherry Gelato (Bulk)
High Minded targets experienced users with its high-potency offerings and bulk formats. Lemon Cherry Gelato is a fan favorite, known for its dessert-like aroma and long-lasting effects. The brand’s emphasis on terpene-forward strains appeals to cannabis connoisseurs who seek a full-spectrum experience. High Minded’s transparency regarding its cultivation methods and cannabinoid profiles has built trust among its consumers, making it a popular choice in dispensaries across the U.S.
9. &Shine
Sales: $61,514,691
Feature Product: Brownie Scout Mixed Buds (28g)
&Shine blends affordability with quality, making it a great entry point for new cannabis users. Its Brownie Scout Mixed Buds (28g) offers a budget-friendly way to enjoy premium strains. The brand focuses on accessibility and consistency, ensuring that even its lower-priced products deliver on potency and flavor. By offering mixed buds, &Shine gives consumers an opportunity to explore multiple strains within a single package.
10. STIIIZY
Sales: $59,552,159
Feature Product: 40’s – Blue Dream Infused Pre-Roll 5-Pack (2.5g)
STIIIZY is a household name in the cannabis industry, widely recognized for its cutting-edge marketing and innovative product lines. 40’s – Blue Dream Infused Pre-Roll 5-Pack exemplifies the brand’s focus on convenience and potency. Known for its sleek designs and modern branding, STIIIZY appeals to a younger demographic while maintaining quality that resonates with seasoned users. Its diverse product range and commitment to innovation continue to make it a leader in the industry.
Conclusion
The U.S. cannabis flower market showcases a dynamic mix of affordability, quality, and innovation. Dominant brands like House Brand lead with accessible, versatile offerings, while premium players such as Ozone and Rythm focus on quality and exclusivity. Boutique brands like Find. and CODES carve out niches with unique genetics, and innovative names like STIIIZY attract younger, trend-savvy consumers.
As consumer preferences evolve, the market’s leaders demonstrate the importance of balancing tradition and innovation, paving the way for sustained growth and meeting the diverse needs of cannabis enthusiasts nationwide.
