In 2024, cannabis flower sales in Canada reached a staggering $1.2 billion, cementing its status as a cornerstone of the industry. Based on HeadSet data, the following report highlights the Top 10 Cannabis Flower Products, offering a snapshot of what resonated most with consumers. With exceptional strains and trusted brands, this list demonstrates the diversity and popularity of flower products across the nation.
Top-Selling Cannabis Flower Products in 2024
| Rank | Brand Name | Product Name | Total Sales |
|---|---|---|---|
| #1 | The Original Fraser Valley Weed Co. | Strawberry Amnesia (28g) | $16,309,100 |
| #2 | Back Forty / Back 40 Cannabis | Liquid Imagination (28g) | $14,903,865 |
| #3 | Spinach | GMO Cookies (28g) | $14,376,457 |
| #4 | The Original Fraser Valley Weed Co. | Donny Burger (28g) | $13,520,522 |
| #5 | The Original Fraser Valley Weed Co. | BC Bounty Milled (28g) | $12,445,515 |
| #6 | Bake Sale | All Purpose Flower Sativa (28g) | $11,159,608 |
| #7 | Pure Sunfarms | Pink Kush (28g) | $10,518,503 |
| #8 | Big Bag O’ Buds | Ultra Sour (28g) | $10,259,657 |
| #9 | Spinach | GMO Cookies (7g) | $9,877,163 |
| #10 | Spinach | GMO Cookies (3.5g) | $9,454,370 |
The 2024 Canadian cannabis flower market, which reached a total sales figure of $1.2 billion, reflects a strong preference for value-sized products and diversity in strain selection. Dominating the rankings, The Original Fraser Valley Weed Co. claimed three spots in the top five, including the best-selling Strawberry Amnesia (28g) with sales of $16.3 million. Their success is bolstered by other large-format offerings like Donny Burger (28g) and BC Bounty Milled (28g), which cater to cost-conscious consumers seeking high volumes.
Spinach also performed remarkably well, featuring three entries on the list. The GMO Cookies line, available in multiple sizes—28g, 7g, and 3.5g—highlights the brand’s strategic targeting of both heavy users and occasional buyers. Meanwhile, brands like Back Forty with its Liquid Imagination (28g) and Bake Sale with its All Purpose Flower Sativa (28g) demonstrate how bulk purchases remain a priority for many consumers. Finally, the enduring popularity of premium strains is evident in Pure Sunfarms’ Pink Kush (28g), which underscores a market willing to invest in quality. This dynamic balance between affordability and premium offerings defines Canada’s thriving cannabis flower market.
Top 10 Cannabis Flower Brands in Canada
The Canadian cannabis flower market in 2024 has seen significant competition, with leading brands showcasing a variety of high-quality and innovative products to meet diverse consumer preferences. Spinach emerges as the top brand, achieving remarkable total sales of $74.2M, driven by its iconic GMO Cookies product. Close behind is The Original Fraser Valley Weed Co., which secured $60.7M in sales, thanks to popular strains like Strawberry Amnesia.
This year’s rankings also highlight the unique approaches of other top brands, such as Shred with its pre-ground blends, Pure Sunfarms leveraging greenhouse-grown consistency, and Back Forty’s focus on outdoor cultivation. With a mix of affordability, potency, and convenience-driven offerings, these brands reflect the evolving landscape of Canada’s cannabis flower market and the varying needs of its consumers.
| Rank | Brand Name | Total Sales in 2024 | Feature Product |
|---|---|---|---|
| 1 | Spinach | $74,237,428 | GMO Cookies (28g) |
| 2 | The Original Fraser Valley Weed Co. | $60,707,840 | Strawberry Amnesia (28g) |
| 3 | Shred | $56,849,743 | Gnarberry (7g) |
| 4 | Pure Sunfarms | $53,163,006 | Pink Kush (28g) |
| 5 | Back Forty / Back 40 Cannabis | $49,408,564 | Liquid Imagination (28g) |
| 6 | Good Supply | $46,948,214 | Jean Guy (28g) |
| 7 | Redecan | $42,227,365 | Animal Rntz (14g) |
| 8 | The Loud Plug | $36,693,765 | Venom OG (28g) |
| 9 | Big Bag O’ Buds | $32,716,988 | Ultra Sour (28g) |
| 10 | Versus | $32,191,566 | Purple Kush (28g) |
1. Spinach
Sales: $74,237,428
Feature Product: GMO Cookies (28g)
Spinach is a leader in Canada’s cannabis market, celebrated for its fun and approachable branding that resonates with a wide audience, from casual users to seasoned cannabis enthusiasts. The brand consistently delivers high-quality flower strains and has earned a reputation for cultivating potent, flavorful options. GMO Cookies, its flagship product, is a pungent and aromatic hybrid strain known for its relaxing and euphoric effects. Spinach’s ability to balance affordability and premium quality has positioned it at the top of the market, solidifying its role as a household name in Canadian cannabis.
2. The Original Fraser Valley Weed Co.
Sales: $60,707,840
Feature Product: Strawberry Amnesia (28g)
Originating from British Columbia’s fertile Fraser Valley, this brand emphasizes sustainable and organic cultivation techniques, making it a standout among eco-conscious consumers. Known for its high-potency strains, The Original Fraser Valley Weed Co. has made waves with Strawberry Amnesia, a sativa-dominant hybrid that combines uplifting effects with a sweet berry aroma. By leveraging its agricultural expertise and natural growing conditions, the brand delivers consistent quality and a superior product lineup that appeals to both medicinal and recreational users.
3. Shred
Sales: $56,849,743
Feature Product: Gnarberry (7g)
Shred revolutionized convenience in the cannabis market by offering pre-ground flower blends that are ready to use, eliminating the need for preparation. Popular among on-the-go users, Shred’s offerings are affordable yet high-quality, ensuring satisfaction without breaking the bank. Gnarberry, a fruity and tropical blend, highlights the brand’s ability to create flavorful products with consistent potency. Shred’s packaging and branding also cater to younger audiences, making it a favorite among millennial and Gen Z consumers.
4. Pure Sunfarms
Sales: $53,163,006
Feature Product: Pink Kush (28g)
Pure Sunfarms is a pioneer in large-scale greenhouse cannabis cultivation, using advanced agricultural techniques to ensure quality and affordability. Pink Kush, a top-selling indica strain, is cherished for its floral aroma and deeply relaxing effects, often used for stress relief and insomnia. The brand’s transparency in its growing methods, coupled with its competitive pricing, has established it as one of Canada’s most trusted cannabis producers.
5. Back Forty / Back 40 Cannabis
Sales: $49,408,564
Feature Product: Liquid Imagination (28g)
Back Forty emphasizes simplicity and natural cultivation, catering to those seeking premium outdoor-grown cannabis. Its flagship product, Liquid Imagination, is a balanced hybrid with citrus and pine notes, offering both relaxation and mental clarity. Back Forty’s focus on minimal processing and clean branding appeals to cannabis enthusiasts who prioritize authenticity and natural products.
6. Good Supply
Sales: $46,948,214
Feature Product: Jean Guy (28g)
Good Supply is known for its wide range of affordable, high-potency strains, making it a favorite among cost-conscious consumers. Jean Guy, a legendary Canadian strain with energizing effects and a citrus-forward flavor, has solidified its place in the market. Good Supply’s focus on accessibility and consistent quality makes it a go-to for both beginners and experienced users looking for dependable products.
7. Redecan
Sales: $42,227,365
Feature Product: Animal Rntz (14g)
Redecan has built a reputation for its rigorous quality control and diverse product lineup, catering to both medicinal and recreational users. Animal Rntz, a hybrid strain with a sweet and fruity profile, has quickly become a bestseller for its potent effects and versatility. The brand also emphasizes affordability, offering products that are both premium and accessible, ensuring its strong presence in the Canadian cannabis market.
8. The Loud Plug
Sales: $36,693,765
Feature Product: Venom OG (28g)
Specializing in high-potency strains, The Loud Plug is a favorite among connoisseurs seeking unique and rare cannabis experiences. Venom OG, an indica-dominant strain, is known for its earthy aroma and sedative effects, making it ideal for nighttime use. The Loud Plug’s emphasis on exclusivity and quality appeals to a niche but loyal customer base, ensuring its steady growth in the market.
9. Big Bag O’ Buds
Sales: $32,716,988
Feature Product: Ultra Sour (28g)
Big Bag O’ Buds delivers value-focused options without compromising on quality. Its large-format packaging appeals to bulk buyers, while strains like Ultra Sour, a tangy and citrusy sativa, offer potent and flavorful experiences. The brand’s affordability and focus on larger formats make it a popular choice among budget-conscious consumers.
10. Versus
Sales: $32,191,566
Feature Product: Purple Kush (28g)
Versus is a brand known for its straightforward approach to cannabis, focusing on delivering no-frills, high-quality products at an affordable price. Purple Kush, a pure indica strain, is prized for its deeply relaxing effects and subtle grape-like flavor. Versus’ accessibility and consistent product lineup make it a reliable choice for everyday cannabis consumers.
Conclusion
The Canadian cannabis flower market in 2024 has proven to be dynamic and diverse, driven by consumer demand for high-quality products and innovative brands. Spinach and The Original Fraser Valley Weed Co. lead the industry with exceptional sales, underscoring their ability to create iconic products like GMO Cookies and Strawberry Amnesia. Other brands such as Shred, Pure Sunfarms, and Back Forty have also made a strong impact by catering to niche preferences, whether through pre-ground offerings, greenhouse-grown quality, or outdoor-cultivated strains.
As the market continues to grow, the importance of brand identity, product quality, and accessibility remains critical. By understanding the trends shaping consumer behavior and embracing innovation, Canadian cannabis brands are setting a global benchmark for excellence in the flower category.
